16–18 September 2026

The event for founders ready to take AI seriously.

You've been telling clients you're "integrating AI across the business" for months. What you actually mean is you've got a paid Claude subscription, one project that mostly works, and a list of half-built GPTs you don't open anymore. Let's change that, shall we?

Three days. Real talk. Real results. The conversation you've been having with yourself, finally out loud.

Get Your Ticket →

Days of unfiltered conversation

Expert speakers in the room

Expert panels you won't hear elsewhere

Hype, pitches & fluff

You already know AI matters.
That's not your problem.

Your problem is you've been watching this conversation move past you for months, and you can feel the gap widening between the founders in your space who understand this and the ones who are pretending. Two of your competitors launched AI-native offers in the last quarter. You've got a Google doc called "AI strategy" that hasn't been opened since March. The course you bought in spring is still sitting there. You haven't told anyone how behind you feel because you're meant to be the one who's ahead.

You've read the LinkedIn posts. You've seen the breathless threads about agents and the doom pieces about job losses. You've heard everything, and you still don't know what's actually true for your business.

That's the problem AI Unfiltered exists to solve. Not by adding more information. By cutting through it.

This isn't another
AI summit.

It's the conversation you've been having with yourself at 11pm, finally happening in a room with people who can actually answer it.

For three days you're going to hear from founders who are using AI to run, scale and rethink their businesses. Not theorising. Not selling courses. Building. Some of them have made the wins look easy. Some have burnt money in public. All of them will tell you what they actually did, including the bits that didn't work.

You'll hear things on Day Three that most people in this industry won't say in public. There's money in pretending AI is simple, safe and a guaranteed win. It isn't simple, it isn't always safe, and it's not a guaranteed anything. But used properly, it changes what's possible for your business.

That's the conversation we're having.

The arc of three days

Three days.
Three powerful
themes.

A deliberate progression from clarity to capability to the questions nobody else is asking. By Thursday afternoon you will know where you stand, what you're building, and what you've quietly been avoiding.

Day 1

Operational, Marketing
& Sales AI

You will leave Wednesday knowing which three workflows in your business you've been over-engineering, and which one you've been avoiding because it threatens your team structure. You'll see the automations that are actually saving people hours, and the ones that look impressive on Facebook and quietly waste a fortnight to build.

Adopt AI without setting your business on fire. Or your team. Or your nervous system.

Wednesday 16 September

Day 2

Revenue-Generating
AI

You will leave Thursday with a clear view of what your clients will pay for in 2027 that didn't exist in 2024. You'll see expert founders turning their IP into products that sell while they sleep, and you'll know whether your offer suite is positioned for what's coming or quietly built for the market that's leaving.

New offers, new margins, new client expectations. The bit nobody's telling you about is what disappears.

Thursday 17 September

Day 3

Innovation,
Ethics
& Leadership

You will leave Friday having heard the conversations people are having privately and not posting. Industry disruption, ethical lines that are about to get crossed, and what it actually means to lead a conscious business when the ground is moving this fast.

Some of the speakers will disagree with each other. You'll have to decide where you stand.

Friday 18 September

Hosts & contributors

The people
actually doing
the work.

Eight introduced so far. Sixteen more announced in the run-up. Hover any card for the bio, and yes, several of them will disagree with each other on Day Three.

№01 Host Gemma Went

Gemma Went

Founder, The Lighthouse

30 years in business, 3,000+ founders mentored. Co-founder of Aureum AI. Teaches expert-led businesses how to scale with AI assets.

№02

Katrina Young

Futurist, CTO, AI Architect

27 years in digital transformation. Founder of KYC Digital. Built 300+ AI tools across education, healthcare and sustainability.

№03

Sigrun

Closing the AI gender gap

Trained 200,000 women, worked with 10,000 clients, €22M generated. Six seven-figure launches. Rebuilding for the AI era.

№04

Toni Martin

Digital Growth Architect

Founder of Vibe Coding Lab. AI growth strategy for service businesses. Building a micro-SaaS portfolio publicly.

№05

Hayley Brown

Founder, ALLIN1.APP

UK AI and automation agency. Builds AI agents, productised SaaS, automation systems. Creator of AGEX and QuantumClaw.

№06

Rick Dubidat

Growth strategist, AI systems

Nearly 25 years scaling businesses. Founder of Growth Network. AI integration without operational trapping.

№07

Sam Bearfoot

The Medusa of Marketing

Weaponises content at the intersection of AI, identity and visibility. Builds brands that feel like the future.

№08

Hali Jafari

Strategist, AI systems architect

20+ years across creative, social impact and professional services. Ethical, strategic AI without the hype.

More speakers to be announced.

Clarity you can act on by Monday.

Not a folder of recordings you'll archive and never open. Not 412 tools to evaluate. You'll walk out with a clear, opinionated map and the confidence to make decisions on it.

Reserve Your Seat →

01
A clear position on AI
For your business, your industry, your people. Not someone else's hot take you can quote at dinner.
02
Tools, workflows and assets
Named, shown, demonstrated. You'll know what to build on Monday.
03
Permission to ignore most of it
The hype, the doom, the productised panic. You'll leave with a much shorter list than you arrived with.
04
Honest takes on what's failing
From founders who've burnt money in public so you don't have to. You will hear numbers.
05
A network of serious people
Conscious AI Collective community access included with every ticket. The people in there are who you'd want at the table for the next eighteen months.
06
A digital gift bag worth thousands
Real tools, templates and workflows from speakers and sponsors. Things you'll actually use, not PDFs that die in your downloads folder.

Gemma Went.

I've been building businesses, mentoring founders, and obsessing over what works in business for over a decade. I run The Lighthouse, where I help expert founders build businesses that compound, creating trust, capacity and leverage as a system, not a hustle.

I run the Conscious AI Collective, which is where AI Unfiltered lives. The Collective exists because I got tired of two extremes: the AI hype merchants on one side, and the AI doom-mongers on the other. Most founders are stuck somewhere in the middle, trying to make sensible decisions with terrible information.

I use AI in my business every day. I've built tools, automations and entire workflows on it. I've also pulled the plug on AI experiments that weren't working. I've made expensive mistakes. I've had unreasonable wins. I'll talk about all of it.

This event is the conversation I wish someone had run for me 18 months ago.

— Gemma

Three days with us beats three years of catching up later.

You don't need to become an AI expert. You do need to know what it means for your business, what to ignore, and what to act on.

The founders who figure this out in 2026 will be the ones writing the case studies in 2028. The ones who keep meaning to get to it will be reading them.

You've already decided AI matters.

The only question is whether you're going to figure this out on your own, in fragments, between client work and family and the next thing on your list, or whether you're going to give it three days, in a room with people who are taking this as seriously as you are.

What this isn't.

A "ten ChatGPT prompts" event

If a swipe file is what you need, you can buy one on Etsy.

A tool demo summit

You will not sit through sponsored walkthroughs.

A hype event

Nobody is going to promise you'll get rich while you sleep.

A beginner course

We assume you've used ChatGPT. We're going past the basics.

Same old

You'll hear things on Day Three you won't hear anywhere else this year.

For the tire-kicker

If you're AI-curious and want to dip a toe in, this isn't your event. This is for the founder who has already decided and is ready to move.

Two bonuses
you won't find
anywhere else.

Included with every ticket

A digital gift bag
worth thousands.

Every speaker and sponsor contributes a real product, tool, course, template or workflow. The kind of thing you'd pay for separately and never get round to buying.

Worth the ticket price several times over.

VIP upgrade only

A live mastermind
with Gemma.

Monday 21st September, 10am to 4pm. I'll guide you through the actions that will move the needle most in your business based on what you've heard across the three days.

You leave with a plan, not a feeling. Plus lifetime access to all replays.

Pick your seat.
Earlybird ends 1 July.

After 1 July, Standard rises to £66 and VIP to £111. Refunds until 1 July, ticket transfer permitted after.

Option 01

Standard Earlybird

£44 ex VAT

Rises to £66 on 1 July 2026

✦Three days of live unfiltered conversations
✦24 expert speakers & 3 expert panels
✦Conscious AI Collective community access
✦Digital gift bag from every speaker & sponsor

Grab Standard →

Best value

Option 02

VIP Earlybird

£88 ex VAT

Rises to £111 on 1 July 2026

✦Everything in Standard
✦Lifetime access to every replay
✦Implementation & Mastermind Day with Gemma, Mon 21 Sept, 10am to 4pm
✦Direct support during the mastermind

Upgrade to VIP →

Quick
answers.

Still on the fence? WhatsApp us, we'd rather have the conversation than have you wonder.

Question not here? WhatsApp us →

Three days is a lot. Do I have to attend everything live? +

No. Sessions are live, if you want to watch anything on replay you can upgrade to the VIP ticket and get lifetime access. Pick what matters most to you, watch the rest on your time.

What is the implementation day? +

On 21 September Gemma will hold a live implementation and mastermind day from 10am to 4pm, guiding you to the actions that will move the needle most in your business.

Is this relevant if I'm already using AI in my business? +

Yes. Most attendees will be using some AI already. The summit is built for founders who want to go past the basics, not founders starting from zero.

Will there be specific tools and platforms covered? +

Where they're useful, yes. This isn't a tool-demo summit, but we won't shy away from naming what's working and what isn't.

Is there a refund policy? +

There's a refund policy up to 1 July. After that you're welcome to sell or transfer your ticket if you can't attend, just let us know the name and email of who's going in your place.

I can't attend live. Is the replay enough? +

For most of it, yes. The conversations are the value, not the on-screen presence. That said, the live questions and chat are part of what makes this work, so come live where you can, and make the most of the implementation mastermind day with Gemma afterwards, where you'll get direct support.

Will there be sponsors pitching me things? +

No. There may be partners and sponsored speakers, but no pitch-fests are allowed.

You've already decided AI matters.

The only question left is whether you'll figure this out on your own, in fragments, or whether you'll give it three days in a room with the people who are taking this as seriously as you are.

Three days. No filter.
Real answers.

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